The Burden of Trust
Often taken for granted, the trust that a consumer places in a brand and product is not easy to gain and even harder to win back once that trust has been tested.
In the wake of the Nana’s frozen fruit hepatitis scare, we launched an online community to uncover what it means to be trusted as a brand and how “trust” breaks down in a consumer’s mind across a broad range of categories from cars, airlines, energy providers, healthcare and of course food and drinks.
