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Functional Foods & the Consumer

You don’t need to look far nowadays to find yet another new product hitting the supermarket shelves that comfortably fits within the category of a functional food. We take a look at how consumers react to functional foods and what they know (or don’t know) about this growing industry trend.

Using a combination of research methodologies, including our very own Sensory Check methodology and an insightful online community, we uncover what consumers have to say about a range of functional food categories including every day staples such as bread, milk and muesli bars.

Presented at the AIFST 'pulse of the industry' 2016 conference

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