Functional Foods & the Consumer


You don’t need to look far nowadays to find yet another new product hitting the supermarket shelves that comfortably fits within the category of a functional food. We take a look at how consumers react to functional foods and what they know (or don’t know) about this growing industry trend.

Using a combination of research methodologies, including our very own Sensory Check methodology and an insightful online community, we uncover what consumers have to say about a range of functional food categories including every day staples such as bread, milk and muesli bars.

Presented at the AIFST 'pulse of the industry' 2016 conference

Download the white paper extract.

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